Cabinet Innovations, one of Houston’s largest cabinet showrooms, representing high-end, custom, factory-made cabinets from sustainable and responsible American cabinet manufacturers. Cabinet Innovations experienced team of designers creates spectacular kitchens and baths for a new home or the remodel of an existing home in a spectrum of styles from classic elegance to contemporary.
InkWell was engaged by the founder, Mary Calvin in 2007 to create e-mail marketing and magazine advertising campaigns. Since then InkWell, in our over a decade-long relationship, has produced four evolutions of their logo and website. We also have managed their media buy, ad design and delivery for local and regional advertising campaigns in respected luxury interior design publications.
Recently Mary retired and her protege Nicki Kana purchased Cabinet Innovations and has put her mark on this well established, respected member of the Houston design community.
In celebration of that passing of the torch, we launched the new 2019 logo and updated website to embody the aesthetics of the very au courant Nicki.
Portfolio: Cabinet Innovations 2007 – present
Grand Bahama Shipyard Limited, based in Freeport, Grand Bahama, is the largest ship repair yard in the Caribbean and the premier cruise ship repair yard in the world.
InkWell was engaged to help them change the commercial maritime community’s perception of the yard. To support their efforts in meeting their goals for increasing commercial business, InkWell was hired in 2015 to consult on developing an international media buy strategy as well as developing the ads which would separate the cruise ship vs. the commercial ship repair conversation.
Traditionally the yard promoted the repair of cruise and commercial vessels in one message, but for their new campaign, we separated their respective presentations. This resulted in a new strategy to purchase ads in international publications with messaging using the vessel types flagged for within either North America, Europe or Asia.
After a successful start to the campaign, InkWell then assumed the development, design, and implementation of all business collateral, marketing materials, including a new comprehensive, mobile responsive website, with companion sales materials used by their International Sales Teams and worldwide agents.
InkWell was engaged for an extended term as a consultant continuing to develop the website, structure media buys, design and deliver print and online advertising, along with sales materials for the sales team. After a two year term, InkWell was tasked with training their in-house marketing department to be self-sustaining.
Portfolio:
Highland Park Orthodontics
Dallas, Texas
Highland Park Orthodontics is a quality driven orthodontic practice, owned and operated by Dr. Nadia Lyotard, an experienced Dallas orthodontist offering treatment for children and adults. Their Dallas office is located in the affluent neighborhood of Highland Park near University Park and Park Cities.
Dr. Lyotard is from a small town on Lake Geneva in Switzerland and is the third generation of dentists and orthodontics. The practice of orthodontics holds a very special place for Dr. Lyotard and she is committed to serving in her family tradition of high-quality dentistry and orthodontic care.
When we started our project it was important to convey a European aethsetic with clean lines and clear typefaces.
