In 2018 we started to use an integrated approach to the advertising program and placed both print and web-based ads in Luxe Magazine. Cabinet Innovations also increased their social media posts and began to use Instagram over the use of Facebook.
This the May/June 2018 full-page ad that returned to the restrained approach of displaying only one gorgeous Cabinet Innovations kitchen project. We are still using the second logo and colors that InkWell created for CI.
The photography style is a distinct part of the brand. Our photographers shoot on perspective, so your eye is drawn into the shot, getting the full experience of the kitchen as if you were in the room.