In 2018 we amended our advertising strategy for our long-time client Cabinet Innovations. We focused exclusively on Luxe Magazine for our print advertising.
This the March/April 2018 edition that runs in conjunction with Decorative Center Houston Spring Market and is a full spread showcasing their spectacular work.
The key players of the project are displayed: the CI designer, interior designer, product from the CI showroom and other participants on the project are displayed in the advert. This is a terrific way to show CI’s work in context with other respected members of the Houston design community.
We were still using the third version of their logo a tone-on-tone of two browns to echo the look and feel of wood. And the two rectangles of the logo to mimic the look and feel of doors.
The photography style is now a part of the brand. We request the photographers to shoot on perspective so your eye is drawn into the shot so you can get a sense of the experience of the kitchen as if you were in the room.