Ad: Cabinet Innovations
Houston Design Resource Guide – Spring 2017
In 2017 we were still utilizing a multi-platform advertising campaign for our long-time client Cabinet Innovations. It included presentations in Houston’s luxury interiors magazines, as well as, this publication, the Houston Design Resource, which is a predominately to-the-trade magazine.
That said, we started displaying the CI designer, interior designer, product from the CI showroom and other participants on the project displayed in the advert. This was a terrific way to show CI’s work in context with other respected members of the Houston design community.
We were still using the third version of their logo a tone-on-tone of two browns to echo the look and feel of wood. And the two rectangles of the logo to mimic the look and feel of doors.
The photography style is now a part of the brand. We request the photographers to shoot on perspective so your eye is drawn into the shot so you can get a sense of the experience of the kitchen as if you were in the room.