Logo: Jennifer Aronson Makeup

Jennifer Aronson is the first-call makeup artist in Houston, Texas. She does professional makeup applications for bridal, private and celebrity clients, TV and photo shoots for local and national clients including the OWN network, Oprah’s channel. Her original logo created by another designer is a clever illustration of her initials with a purple and brown pallet.

In 2018 InkWell gave her logo a makeover, updating it to make the logo stronger by tightening up the initials with the addition of a fine, white line to define the letters and updated the colors using UltraViolet, the Pantone 2018 color of the year and another from that pallet.