No Nuts Just Crazy is a nut-free, organic bakery that makes gourmet breads and other sweet treats. This was an interesting project because we were designing a logo to display beautifully in a variety of situations from web-based social media and website to marketing materials and packaging.
We wanted customers to know that this is a nut-free, not gluten-free, bakery so we added the wheat stalks. Also important was giving the logo a luxury feel, while not taking itself too seriously given the name of the company. It was difficult to typeset the words, but we think we found a lovely way to display them. The idea was they, a family of 5 were “crazy” enough to start this cottage business from their kitchen to provide tasty baked goods for people with mild to severe nut allergies.