We met Highland Park Orthodontics back in 2015 and have been working with them ever since. They have a clear sense of their brand and participate very much in the process by providing examples of their visions and explanations of their goals.
They bought an established practice located in the Highland Park neighborhood of Dallas, Texas. The asked for a tooth with leaf illustration that was crafted by a Houston artist, we used the color green since their office is in a lush part of the city and used a clean, yet elegant font to “speak to” the upscale demographic who is their target market.
We created the mark and basic logo in 2015. They returned in 2018 requesting assistance updating the brand to now include the name of the orthodontist herself. We added a “signature” to the logo to make her part of the brand.