InkWell created the second WordPress site for Grand Bahama Shipyard Limited in 2016. We utilized their existing branding and created a WordPress site that incorporated updated technology, design, and functionality, with significant improvements from their initial site.
We updated the colors to match their logo. Found a theme with a clean, contemporary look that loads quickly and easily in a mobile-responsive environment. Added the videos produced during our tenure and all of the worldwide press we earned for successful placement in Maritime publications. We also included a section for the in-house sales force, as well as the worldwide agents to have access to the trade fact sheets for the Cruise and Commercial sides of their business. Important to GBSL was the ability to maintain the site in-house after it’s creation, so simple backend CMS was installed for that purpose.
We use organic SEO principles in the navigation and text, along with SEO plugins to support their placement.